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Proforma Blog

Your company’s marketing is in many ways its face to the world; the first impression for prospective customers that leads..

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A new year, a new content marketing strategy. But here's the burning question: how do you create one that you'll stick to..

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Are you hoping to come up with some good marketing ideas for 2017? Here are five strategies that will stir up those creative..

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One of the things many businesses struggle with is coming up with a marketing plan template that makes sense to the company,..

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You've decided your company could benefit from working with a marketing agency. So now what? How do you find the right..

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Inbound vs. outbound. Does it need to be an "either/or" thing?

The short answer is no. But the longer answer involves taking..

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One of the biggest mistakes many companies make is looking at the marketing funnel and deciding that they only need to focus..

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"Delight" may be the most important word in all of inbound marketing.

So how can you use email to continually delight your..

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By now, most businesses understand that all marketing material, especially a company web page, needs a call to action (CTA).

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