Proforma Blog

Your company’s marketing is in many ways its face to the world; the first impression for prospective customers that leads them..

A new year, a new content marketing strategy. But here's the burning question: how do you create one that you'll stick to long..

Are you hoping to come up with some good marketing ideas for 2017? Here are five strategies that will stir up those creative..

One of the things many businesses struggle with is coming up with a marketing plan template that makes sense to the company, is..

You've decided your company could benefit from working with a marketing agency. So now what? How do you find the right agency..

Inbound vs. outbound. Does it need to be an "either/or" thing?

The short answer is no. But the longer answer involves taking a..

One of the biggest mistakes many companies make is looking at the marketing funnel and deciding that they only need to focus on..

"Delight" may be the most important word in all of inbound marketing.

So how can you use email to continually delight your..

By now, most businesses understand that all marketing material, especially a company web page, needs a call to action (CTA).

..

What is lead scoring, anyway?

As the name suggests, lead scoring is a technique where potential customers--your leads--are..