--- title: Business Marketing Tips | Inbound Marketing description: Inbound Marketing | Get practical, easy-to-digest marketing tips that you can put to use right away. Click to get started... --- [![Proforma Durkee Logo](https://www.proformadurkee.com/hs-fs/hubfs/Proforma_Durkee_2016/Images/Proforma-Durkee-logo.png?width=139&name=Proforma-Durkee-logo.png "Proforma Durkee Logo")](https://www.proformadurkee.com/) [704.655.2511](tel:+17046552511) | [![](https://www.proformadurkee.com/hubfs/send-proforma-durkee-an-email-icon.svg)](mailto:info.durkee@proforma.com) [Speak with Us](https://offers.proformadurkee.com/marketing-agency-contact) ![PROportal_DigitalPrint.jpg](https://www.proformadurkee.com/hs-fs/file-644025291-jpg/images/PROportal_DigitalPrint.jpg?width=980&name=PROportal_DigitalPrint.jpg "PROportal_DigitalPrint.jpg") # Proforma Blog [![content marketing strategy.jpg](https://www.proformadurkee.com/hubfs/content%20marketing%20strategy.jpg) ](https://www.proformadurkee.com/durkee/proforma-blog/how-to-create-a-content-marketing-strategy-youll-stick-to) #### [How to Create a Content Marketing Strategy You'll Stick To](https://www.proformadurkee.com/durkee/proforma-blog/how-to-create-a-content-marketing-strategy-youll-stick-to) By [Proforma Durkee](https://www.proformadurkee.com/durkee/proforma-blog/author/proforma-durkee) on January 3, 2017 A new year, a new content marketing strategy. But here's the burning question: how do you create one that you'll *stick* to long.. [Read More](https://www.proformadurkee.com/durkee/proforma-blog/how-to-create-a-content-marketing-strategy-youll-stick-to) [![](https://www.proformadurkee.com/hs-fs/file-644025291-jpg/images/PROportal_DigitalPrint.jpg) ](https://www.proformadurkee.com/durkee/proforma-blog/5-ways-to-come-up-with-good-marketing-ideas-for-2017) #### [5 Ways to Come Up with Good Marketing Ideas for 2017](https://www.proformadurkee.com/durkee/proforma-blog/5-ways-to-come-up-with-good-marketing-ideas-for-2017) By [Proforma Durkee](https://www.proformadurkee.com/durkee/proforma-blog/author/proforma-durkee) on December 21, 2016 Are you hoping to come up with some good marketing ideas for 2017? Here are five strategies that will stir up those creative.. [Read More](https://www.proformadurkee.com/durkee/proforma-blog/5-ways-to-come-up-with-good-marketing-ideas-for-2017) [![developing a marketing plan template marketing plan template.jpg](https://www.proformadurkee.com/hubfs/developing%20a%20marketing%20plan%20template%20marketing%20plan%20template.jpg) ](https://www.proformadurkee.com/durkee/proforma-blog/developing-a-marketing-plan-template-that-works-5-tips) #### [Developing a Marketing Plan Template that Works: 5 Tips](https://www.proformadurkee.com/durkee/proforma-blog/developing-a-marketing-plan-template-that-works-5-tips) By [Proforma Durkee](https://www.proformadurkee.com/durkee/proforma-blog/author/proforma-durkee) on December 19, 2016 One of the things many businesses struggle with is coming up with a marketing plan template that makes sense to the company, is.. [Read More](https://www.proformadurkee.com/durkee/proforma-blog/developing-a-marketing-plan-template-that-works-5-tips) [![](https://www.proformadurkee.com/hubfs/tablet.jpg) ](https://www.proformadurkee.com/durkee/proforma-blog/inbound-vs-outbound-what-you-need-to-know) #### [Inbound vs Outbound: What You Need To Know](https://www.proformadurkee.com/durkee/proforma-blog/inbound-vs-outbound-what-you-need-to-know) By [Proforma Durkee](https://www.proformadurkee.com/durkee/proforma-blog/author/proforma-durkee) on May 6, 2015 Inbound vs. outbound. Does it need to be an "either/or" thing? The short answer is no. But the longer answer involves taking a.. [Read More](https://www.proformadurkee.com/durkee/proforma-blog/inbound-vs-outbound-what-you-need-to-know) [![](https://www.proformadurkee.com/hubfs/tablet-2.jpg) ](https://www.proformadurkee.com/durkee/proforma-blog/why-you-need-lead-nurturing-software-to-manage-your-workflows) #### [Why You Need Lead Nurturing Software to Manage Your Workflows](https://www.proformadurkee.com/durkee/proforma-blog/why-you-need-lead-nurturing-software-to-manage-your-workflows) By [Proforma Durkee](https://www.proformadurkee.com/durkee/proforma-blog/author/proforma-durkee) on April 30, 2015 One of the biggest mistakes many companies make is looking at the marketing funnel and deciding that they only need to focus on.. [Read More](https://www.proformadurkee.com/durkee/proforma-blog/why-you-need-lead-nurturing-software-to-manage-your-workflows) [![](https://www.proformadurkee.com/hubfs/internet-marketing.jpg) ](https://www.proformadurkee.com/durkee/proforma-blog/improve-your-conversion-rate-with-a-smarter-call-to-action) #### [Improve Your Conversion Rate With A Smarter Call To Action](https://www.proformadurkee.com/durkee/proforma-blog/improve-your-conversion-rate-with-a-smarter-call-to-action) By [Proforma Durkee](https://www.proformadurkee.com/durkee/proforma-blog/author/proforma-durkee) on April 16, 2015 By now, most businesses understand that all marketing material, especially a company web page, needs a call to action (CTA). .. [Read More](https://www.proformadurkee.com/durkee/proforma-blog/improve-your-conversion-rate-with-a-smarter-call-to-action) [![](https://www.proformadurkee.com/hs-fs/hub/364614/file-2655481817.jpg) ](https://www.proformadurkee.com/durkee/proforma-blog/lead-scoring-best-practices-achieving-maximum-results-for-minimum-investment) #### [Lead Scoring Best Practices: Achieving Maximum Results for Minimum Investment](https://www.proformadurkee.com/durkee/proforma-blog/lead-scoring-best-practices-achieving-maximum-results-for-minimum-investment) By [Proforma Durkee](https://www.proformadurkee.com/durkee/proforma-blog/author/proforma-durkee) on March 25, 2015 What is lead scoring, anyway? As the name suggests, lead scoring is a technique where potential customers--your leads--are.. [Read More](https://www.proformadurkee.com/durkee/proforma-blog/lead-scoring-best-practices-achieving-maximum-results-for-minimum-investment) [![](https://www.proformadurkee.com/hs-fs/hub/364614/file-2625579017.jpg) ](https://www.proformadurkee.com/durkee/proforma-blog/creating-successful-lead-nurturing-emails) #### [Creating Successful Lead Nurturing Emails](https://www.proformadurkee.com/durkee/proforma-blog/creating-successful-lead-nurturing-emails) By [Proforma Durkee](https://www.proformadurkee.com/durkee/proforma-blog/author/proforma-durkee) on March 18, 2015 In an earlier post, we discussed [the importance of nurturing leads who come to your website](https://www.proformadurkee.com/durkee/proforma-blog/why-you-need-lead-nurturing-software-to-manage-your-workflows). The goal is to continue the.. [Read More](https://www.proformadurkee.com/durkee/proforma-blog/creating-successful-lead-nurturing-emails) [![](https://www.proformadurkee.com/hs-fs/hub/364614/file-2555741326.jpg) ](https://www.proformadurkee.com/durkee/proforma-blog/inbound-marketing-tactics-keep-your-contacts-happy) #### [Inbound Marketing Tactics: Keep Your Contacts Happy](https://www.proformadurkee.com/durkee/proforma-blog/inbound-marketing-tactics-keep-your-contacts-happy) By [Proforma Durkee](https://www.proformadurkee.com/durkee/proforma-blog/author/proforma-durkee) on March 3, 2015 If you follow the [inbound marketing philosophy](https://www.proformadurkee.com/digital-marketing-solutions), you know that you're supposed to delight your prospects and customers during.. [Read More](https://www.proformadurkee.com/durkee/proforma-blog/inbound-marketing-tactics-keep-your-contacts-happy) [![](https://www.proformadurkee.com/hs-fs/hub/364614/file-2500535291.jpg) ](https://www.proformadurkee.com/durkee/proforma-blog/inbound-marketing-tools-the-power-of-forms) #### [Inbound Marketing Tools: The Power of Forms](https://www.proformadurkee.com/durkee/proforma-blog/inbound-marketing-tools-the-power-of-forms) By [Proforma Durkee](https://www.proformadurkee.com/durkee/proforma-blog/author/proforma-durkee) on February 17, 2015 One of the most popular [inbound marketing tools](https://www.proformadurkee.com/digital-marketing-solutions) is offering a valuable offer to website visitors and capturing the visitor's.. 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