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Proforma Blog

One of the things many businesses struggle with is coming up with a marketing plan template that makes sense to the company, is..

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You've decided your company could benefit from working with a marketing agency. So now what? How do you find the right agency..

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Inbound vs. outbound. Does it need to be an "either/or" thing?

The short answer is no. But the longer answer involves taking a..

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One of the biggest mistakes many companies make is looking at the marketing funnel and deciding that they only need to focus on..

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"Delight" may be the most important word in all of inbound marketing.

So how can you use email to continually delight your..

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By now, most businesses understand that all marketing material, especially a company web page, needs a call to action (CTA).

..

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Many businesses see social media as an outstanding way of reaching new customers and drawing them in to buy a product. While..

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Ah, customer relationship management--also known as "CRM." Sounds so big, so impressive, so...overwhelming. Sure, you want to..

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What is lead scoring, anyway?

As the name suggests, lead scoring is a technique where potential customers--your leads--are..

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In an earlier post, we discussed the importance of nurturing leads who come to your website. The goal is to continue the..

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