Proforma Blog

One of the things many businesses struggle with is coming up with a marketing plan template that makes sense to the company, is..

You've decided your company could benefit from working with a marketing agency. So now what? How do you find the right agency..

Inbound vs. outbound. Does it need to be an "either/or" thing?

The short answer is no. But the longer answer involves taking a..

One of the biggest mistakes many companies make is looking at the marketing funnel and deciding that they only need to focus on..

"Delight" may be the most important word in all of inbound marketing.

So how can you use email to continually delight your..

By now, most businesses understand that all marketing material, especially a company web page, needs a call to action (CTA).

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Many businesses see social media as an outstanding way of reaching new customers and drawing them in to buy a product. While..

Ah, customer relationship management--also known as "CRM." Sounds so big, so impressive, so...overwhelming. Sure, you want to..

What is lead scoring, anyway?

As the name suggests, lead scoring is a technique where potential customers--your leads--are..

In an earlier post, we discussed the importance of nurturing leads who come to your website. The goal is to continue the..