--- title: Business Marketing Tips | Marketing Tips (2) description: Marketing Tips | Get practical, easy-to-digest marketing tips that you can put to use right away. Click to get started... (2) --- [![Proforma Durkee Logo](https://www.proformadurkee.com/hs-fs/hubfs/Proforma_Durkee_2016/Images/Proforma-Durkee-logo.png?width=139&name=Proforma-Durkee-logo.png "Proforma Durkee Logo")](https://www.proformadurkee.com/) [704.655.2511](tel:+17046552511) | [![](https://www.proformadurkee.com/hubfs/send-proforma-durkee-an-email-icon.svg)](mailto:info.durkee@proforma.com) [Speak with Us](https://offers.proformadurkee.com/marketing-agency-contact) ![PROportal_DigitalPrint.jpg](https://www.proformadurkee.com/hs-fs/file-644025291-jpg/images/PROportal_DigitalPrint.jpg?width=980&name=PROportal_DigitalPrint.jpg "PROportal_DigitalPrint.jpg") # Proforma Blog [![developing a marketing plan template marketing plan template.jpg](https://www.proformadurkee.com/hubfs/developing%20a%20marketing%20plan%20template%20marketing%20plan%20template.jpg) ](https://www.proformadurkee.com/durkee/proforma-blog/developing-a-marketing-plan-template-that-works-5-tips) #### [Developing a Marketing Plan Template that Works: 5 Tips](https://www.proformadurkee.com/durkee/proforma-blog/developing-a-marketing-plan-template-that-works-5-tips) By [Proforma Durkee](https://www.proformadurkee.com/durkee/proforma-blog/author/proforma-durkee) on December 19, 2016 One of the things many businesses struggle with is coming up with a marketing plan template that makes sense to the company, is.. [Read More](https://www.proformadurkee.com/durkee/proforma-blog/developing-a-marketing-plan-template-that-works-5-tips) [![marketing agency.jpg](https://www.proformadurkee.com/hubfs/marketing%20agency.jpg) ](https://www.proformadurkee.com/durkee/proforma-blog/7-tips-for-choosing-a-marketing-agency) #### [7 Tips for Choosing a Marketing Agency](https://www.proformadurkee.com/durkee/proforma-blog/7-tips-for-choosing-a-marketing-agency) By [Proforma Durkee](https://www.proformadurkee.com/durkee/proforma-blog/author/proforma-durkee) on November 17, 2016 You've decided your company could benefit from [working with a marketing agency](https://www.proformadurkee.com/marketing-products-marketing-services-case-studies). So now what? How do you find the *right* agency.. [Read More](https://www.proformadurkee.com/durkee/proforma-blog/7-tips-for-choosing-a-marketing-agency) [![](https://www.proformadurkee.com/hubfs/tablet.jpg) ](https://www.proformadurkee.com/durkee/proforma-blog/inbound-vs-outbound-what-you-need-to-know) #### [Inbound vs Outbound: What You Need To Know](https://www.proformadurkee.com/durkee/proforma-blog/inbound-vs-outbound-what-you-need-to-know) By [Proforma Durkee](https://www.proformadurkee.com/durkee/proforma-blog/author/proforma-durkee) on May 6, 2015 Inbound vs. outbound. Does it need to be an "either/or" thing? The short answer is no. But the longer answer involves taking a.. [Read More](https://www.proformadurkee.com/durkee/proforma-blog/inbound-vs-outbound-what-you-need-to-know) [![](https://www.proformadurkee.com/hubfs/tablet-2.jpg) ](https://www.proformadurkee.com/durkee/proforma-blog/why-you-need-lead-nurturing-software-to-manage-your-workflows) #### [Why You Need Lead Nurturing Software to Manage Your Workflows](https://www.proformadurkee.com/durkee/proforma-blog/why-you-need-lead-nurturing-software-to-manage-your-workflows) By [Proforma Durkee](https://www.proformadurkee.com/durkee/proforma-blog/author/proforma-durkee) on April 30, 2015 One of the biggest mistakes many companies make is looking at the marketing funnel and deciding that they only need to focus on.. [Read More](https://www.proformadurkee.com/durkee/proforma-blog/why-you-need-lead-nurturing-software-to-manage-your-workflows) [![](https://www.proformadurkee.com/hubfs/sticky-notes-2.jpg) ](https://www.proformadurkee.com/durkee/proforma-blog/email-marketing-tips-delight-your-customers) #### [Email Marketing Tips: Delight Your Customers](https://www.proformadurkee.com/durkee/proforma-blog/email-marketing-tips-delight-your-customers) By [Proforma Durkee](https://www.proformadurkee.com/durkee/proforma-blog/author/proforma-durkee) on April 23, 2015 "Delight" may be the most important word in all of [inbound marketing](https://www.proformadurkee.com/digital-marketing-solutions). So how can you use email to continually delight your.. [Read More](https://www.proformadurkee.com/durkee/proforma-blog/email-marketing-tips-delight-your-customers) [![](https://www.proformadurkee.com/hubfs/internet-marketing.jpg) ](https://www.proformadurkee.com/durkee/proforma-blog/improve-your-conversion-rate-with-a-smarter-call-to-action) #### [Improve Your Conversion Rate With A Smarter Call To Action](https://www.proformadurkee.com/durkee/proforma-blog/improve-your-conversion-rate-with-a-smarter-call-to-action) By [Proforma Durkee](https://www.proformadurkee.com/durkee/proforma-blog/author/proforma-durkee) on April 16, 2015 By now, most businesses understand that all marketing material, especially a company web page, needs a call to action (CTA). .. [Read More](https://www.proformadurkee.com/durkee/proforma-blog/improve-your-conversion-rate-with-a-smarter-call-to-action) [![](https://www.proformadurkee.com/hubfs/like.jpg) ](https://www.proformadurkee.com/durkee/proforma-blog/the-true-value-of-social-media-peer-recommendations) #### [The True Value of Social Media: Peer Recommendations](https://www.proformadurkee.com/durkee/proforma-blog/the-true-value-of-social-media-peer-recommendations) By [Proforma Durkee](https://www.proformadurkee.com/durkee/proforma-blog/author/proforma-durkee) on April 8, 2015 Many businesses see [social media](https://www.proformadurkee.com/digital-marketing-solutions) as an outstanding way of reaching *new* customers and drawing them in to buy a product. While.. [Read More](https://www.proformadurkee.com/durkee/proforma-blog/the-true-value-of-social-media-peer-recommendations) [![](https://www.proformadurkee.com/hubfs/crm_integration.jpg) ](https://www.proformadurkee.com/durkee/proforma-blog/crm-integration-a-key-enhancer-of-inbound-marketing) #### [CRM Integration: A Key Enhancer of Inbound Marketing](https://www.proformadurkee.com/durkee/proforma-blog/crm-integration-a-key-enhancer-of-inbound-marketing) By [Proforma Durkee](https://www.proformadurkee.com/durkee/proforma-blog/author/proforma-durkee) on April 2, 2015 Ah, customer relationship management--also known as "CRM." Sounds so big, so impressive, so...overwhelming. Sure, you want to.. [Read More](https://www.proformadurkee.com/durkee/proforma-blog/crm-integration-a-key-enhancer-of-inbound-marketing) [![](https://www.proformadurkee.com/hs-fs/hub/364614/file-2655481817.jpg) ](https://www.proformadurkee.com/durkee/proforma-blog/lead-scoring-best-practices-achieving-maximum-results-for-minimum-investment) #### [Lead Scoring Best Practices: Achieving Maximum Results for Minimum Investment](https://www.proformadurkee.com/durkee/proforma-blog/lead-scoring-best-practices-achieving-maximum-results-for-minimum-investment) By [Proforma Durkee](https://www.proformadurkee.com/durkee/proforma-blog/author/proforma-durkee) on March 25, 2015 What is lead scoring, anyway? As the name suggests, lead scoring is a technique where potential customers--your leads--are.. [Read More](https://www.proformadurkee.com/durkee/proforma-blog/lead-scoring-best-practices-achieving-maximum-results-for-minimum-investment) [![](https://www.proformadurkee.com/hs-fs/hub/364614/file-2625579017.jpg) ](https://www.proformadurkee.com/durkee/proforma-blog/creating-successful-lead-nurturing-emails) #### [Creating Successful Lead Nurturing Emails](https://www.proformadurkee.com/durkee/proforma-blog/creating-successful-lead-nurturing-emails) By [Proforma Durkee](https://www.proformadurkee.com/durkee/proforma-blog/author/proforma-durkee) on March 18, 2015 In an earlier post, we discussed [the importance of nurturing leads who come to your website](https://www.proformadurkee.com/durkee/proforma-blog/why-you-need-lead-nurturing-software-to-manage-your-workflows). The goal is to continue the.. 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