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ECO-FRIENDLY PROMOTION

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Challenge: Seeking Eco-Friendly Marketing

Pat Lobb Toyota of McKinney was the first dealership to be awarded the US Green Building Council’s LEED (Leadership in Energy and Environmental Design) certification.

As a leader in hybrid car technology, they had the eco-friendly building and cars covered. Now, they were looking to incorporate ‘green’ options into their marketing mix.

Solution: Hello, Eco Friendly Promotional Products

Understanding Toyota’s commitment to the environment, we suggested a variety of eco-friendly promotional products, including items made from corn plastic, recycled plastic, recycled tires, and more.

The best part? The items were all at similar price points to their current products, requiring no additional "green," if you catch our drift.

We didn’t stop there, either. We suggested a lightweight, high quality polo shirt made from bamboo and recycled plastic for the sales staff. Not only did it keep them cool in the summer, it offered a $20/per shirt cost savings over the previous shirt.

Results: Marketing That Even Mother Nature Can Dig

Pat Lobb Toyota has been pleased with the results of the eco-friendly promotional items, which serve as an excellent conversation starter about Toyota’s hybrid cars. With the new apparel options, the company’s sales professionals are outfitted in high quality, eco-friendly attire that they love as well.

Need help selecting the perfect promo product? Let's chat


PROJECT

ECO-FRIENDLY
PROMOTION



CUSTOMER
TOYOTA


BUDGET
$9,000


PRODUCTS DELIVERED
PROMOTIONAL PRODUCTS
APPAREL

 

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