Proforma’s client, Bally Technologies, a leading supplier of gaming products, was looking to promote their new “Hot Shot” slot machines. The new machines were progressive; they link to the same model in casinos across the country allowing the jackpot to grow almost exponentially.
The campaign needed to...
To promote the new machine, Proforma suggested using the Hot Shot slot machine’s prominent flame theme to link all of the elements together.
Since there were two very different audiences to reach (casino decision-makers and consumers), we recommended a two-tiered campaign:
The campaign was an enormous success. Bally Tech’s Hot Shot machines received placement in casinos throughout the country. Consumers flocked to the new machines and enjoyed the rolling jack pot.
At Proforma Durkee, we love creating kick-butt creative campaigns that get results. Do you have a product or service launch coming up? Let's chat.
PROJECT
DIRECT MAIL CAMPAIGN
CUSTOMER
BALLY TECHNOLOGIES
BUDGET
$235,000
PRODUCTS DELIVERED
PROMOTIONAL PRODUCTS
PACKAGING
LABELS
APPAREL
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