How do you attract more attention at a tradeshow than anyone else? Cybex Exercise Equipment was facing this dilemma. Cybex had purchased a 6,000 square foot space at an international tradeshow and needed a tangible return on their investment. The real challenge was that the event was just two months away.
We recommended using large format videos to attract and keep attendees' attention. While Cybex had existing video footage, it was outdated and not properly positioned for the short attention span of tradeshow attendees. Thanks to our excellent video marketing capabilities, we knew that we could shoot new video footage, edit it, and produce it within the tight time frame.
The result was a pair of videos that turned heads and delivered the message with unforgettable impact. Cybex couldn’t have been more pleased about the number of people who stopped by their booth during the show.
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