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Online Marketing Tools Every Marketer Needs in 2017

Proforma Blog

Online Marketing Tools Every Marketer Needs in 2017

By Proforma Durkee on August 23, 2017

Being a marketer in the digital world we live in is extremely exciting. There are constantly new innovations, technologies, and tools that actually empower you to take your marketing efforts to the next level. This often means greater reach and increased efficiency as well as to ultimately make your life (and job) that much easier. The challenge, however, can be in constantly keeping abreast of all the latest trends, innovations and tools – and to not get totally overwhelmed by all of the information. To make your life that much easier, we have compiled a list of some of our favorite marketing tools you can use daily:


If you are on the content marketing train (and in this digital world, you should be), then BuzzSumo is an incredible resource. It allows you to find out which content in a topic you are interested in, is performing. This will help you to gauge what kind of things people are looking for and will help you to create interesting content on the most popular subjects. It will also give you insight into how your content is performing, as well as your competitors’ content. But more than all that – it can also help you to track your best-performing blogs, the platforms, and the frequency with which your blogs are shared, alert you to influencers and keep tabs on your competitors. There is a very limited free version but if you want to make full use of the tool then it comes with a monthly subscription.


If you are looking for new ways of creating marketing content, then you might find Biteable very interesting. This great tool allows you to create videos or animations quickly, easily and for free! They are specifically good for including in social media campaigns, where you need something effective and of exceptional quality.

Title Generator

Creating successful titles or headlines sounds simple but it is one of those things that is definitely easier said than done. That’s why this tool is so massively helpful – it can help you to unleash that inner creativity that has been stifled in order to create wonderful, engaging titles. All you need to do is type in your main keyword into their search bar and it will come up with hundreds of topic and title ideas. It’s a little hit and miss but it’s a perfect way to get on the right track when you feel a little stumped.

Mobile Moxie

These days, you are doing yourself a massive disservice if you haven't optimized your website for mobile. But that shouldn’t be news to you, and this particular tool was not created to get you up to date with the times. However, what it does help you to do, is to make sure your brand is translating on each of the different devices the way you want them to. This tool allows you to punch in any of the device brands and then see a URL from that perspective in order to see how your brand appears. This will help you make sure you nail this crucial aspect of mobile optimization.


The thought of webinars no longer needs to be a source of terror and anxiety. This incredible tool allows anyone to set up and host a webinar in “10 seconds flat”. It’s simple to use and a powerful tool to learn to leverage for a myriad of reasons. Now webinars don’t need to be for those with massive budgets, but anyone who has some unique and interesting content to share.

There are many tools out there that can make your life as a marketing professional much easier. Another such tool is an online store, which helps put your entire team across departments on the same page for simpler, easier ordering and tracking of promotional items. If you would like more information, then be sure to download our phenomenal (and free!) online company store guide. Alternatively, you can contact us directly to ask questions or to find out what might work best for your marketing needs.

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