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Proforma Blog

A new year, a new content marketing strategy. But here's the burning question: how do you create one that you'll stick to..

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Are you hoping to come up with some good marketing ideas for 2017? Here are five strategies that will stir up those creative..

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One of the things many businesses struggle with is coming up with a marketing plan template that makes sense to the company,..

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Inbound vs. outbound. Does it need to be an "either/or" thing?

The short answer is no. But the longer answer involves taking..

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One of the biggest mistakes many companies make is looking at the marketing funnel and deciding that they only need to focus..

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By now, most businesses understand that all marketing material, especially a company web page, needs a call to action (CTA).

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What is lead scoring, anyway?

As the name suggests, lead scoring is a technique where potential customers--your leads--are..

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In an earlier post, we discussed the importance of nurturing leads who come to your website. The goal is to continue the..

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If you follow the inbound marketing philosophy, you know that you're supposed to delight your prospects and customers during..

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