Inbound vs. outbound. Does it need to be an "either/or" thing?
The short answer is no. But the longer answer involves taking a deeper dive into each and making sure you understand what we mean when we say inbound marketing and outbound marketing.
But back to the original question: inbound vs. outbound? It's not an either/or situation. Most companies do a combo approach, and that's what we typically recommend to our clients as well. For example, perhaps your business is running radio spots (outbound), but the spot sends people to a custom landing page with a special offer (inbound) and once people download the offer, you continue to nurture them through lead nurturing campaigns (inbound).POST COMMENTS AND FEEDBACK BELOW: