Proforma Blog

The perfect marketing message shouldn’t really feel like marketing. Rather, it should feel genuine—resonating with its reader,..

"Delight" may be the most important word in all of inbound marketing.

So how can you use email to continually delight your..

Many businesses see social media as an outstanding way of reaching new customers and drawing them in to buy a product. While..

Ah, customer relationship management--also known as "CRM." Sounds so big, so impressive, so...overwhelming. Sure, you want to..

What is lead scoring, anyway?

As the name suggests, lead scoring is a technique where potential customers--your leads--are..

A decade or so ago, some people predicted the death of email marketing. But like so many other things, email marketing's..

If you follow the inbound marketing philosophy, you know that you're supposed to delight your prospects and customers during..

Online company stores will revolutionize the way you do business.

Remember, not all marketing agencies are created equal. So if you're thinking of outsourcing to a marketing agency, you'll want..