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Proforma Blog

The perfect marketing message shouldn’t really feel like marketing. Rather, it should feel genuine—resonating with its..

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"Delight" may be the most important word in all of inbound marketing.

So how can you use email to continually delight your..

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Many businesses see social media as an outstanding way of reaching new customers and drawing them in to buy a product. While..

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Ah, customer relationship management--also known as "CRM." Sounds so big, so impressive, so...overwhelming. Sure, you want..

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What is lead scoring, anyway?

As the name suggests, lead scoring is a technique where potential customers--your leads--are..

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A decade or so ago, some people predicted the death of email marketing. But like so many other things, email marketing's..

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If you follow the inbound marketing philosophy, you know that you're supposed to delight your prospects and customers during..

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Online company stores will revolutionize the way you do business.

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Remember, not all marketing agencies are created equal. So if you're thinking of outsourcing to a marketing agency, you'll..

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