Proforma Blog

"Delight" may be the most important word in all of inbound marketing.

So how can you use email to continually delight your..

By now, most businesses understand that all marketing material, especially a company web page, needs a call to action (CTA).

..

Many businesses see social media as an outstanding way of reaching new customers and drawing them in to buy a product. While..

Ah, customer relationship management--also known as "CRM." Sounds so big, so impressive, so...overwhelming. Sure, you want to..

Online company stores offer many benefits, but the one thing all of these benefits have in common is this: simplification.

The..

What is lead scoring, anyway?

As the name suggests, lead scoring is a technique where potential customers--your leads--are..

In an earlier post, we discussed the importance of nurturing leads who come to your website. The goal is to continue the..

A decade or so ago, some people predicted the death of email marketing. But like so many other things, email marketing's..