Proforma Blog

A decade or so ago, some people predicted the death of email marketing. But like so many other things, email marketing's..

If you follow the inbound marketing philosophy, you know that you're supposed to delight your prospects and customers during..

One of the most popular inbound marketing tools is offering a valuable offer to website visitors and capturing the visitor's..

Did you know that some companies make up information when creating a persona of their customers--and expect this will actually ..

In our article "landing pages 101," we defined what we mean by landing pages. We acknowledged there are two kinds:

1. ..

Landing pages are one of the most important parts of your website, and if you're not writing and building them correctly, you..

Remember, not all marketing agencies are created equal. So if you're thinking of outsourcing to a marketing agency, you'll want..

If you're serious about your business, you should't have "just" a website. You should have a lead generation website, one that..

Thanks to the Internet's growth, specifically in online search, inbound marketing has been replacing traditional advertising..