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Proforma Blog

A decade or so ago, some people predicted the death of email marketing. But like so many other things, email marketing's..

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If you follow the inbound marketing philosophy, you know that you're supposed to delight your prospects and customers during..

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One of the most popular inbound marketing tools is offering a valuable offer to website visitors and capturing the visitor's..

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Did you know that some companies make up information when creating a persona of their customers--and expect this will..

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In our article "landing pages 101," we defined what we mean by landing pages. We acknowledged there are two kinds:

  1. ..
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Landing pages are one of the most important parts of your website, and if you're not writing and building them correctly,..

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Remember, not all marketing agencies are created equal. So if you're thinking of outsourcing to a marketing agency, you'll..

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If you're serious about your business, you should't have "just" a website. You should have a lead generation website, one..

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Thanks to the Internet's growth, specifically in online search, inbound marketing has been replacing traditional..

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